Priya's Bookshop (PB)

Priya lives in town R which is situated in beautiful countryside with nice walks nearby. Many tourists visit town R. The town's council announced a new financial scheme offering grants to attract entrepreneurs willing to open a bookshop. Priya applied for a grant to start up Priya's Bookshop (PB), including a cash flow forecast in her application. Her application was successful and she opened PB well aware of the need for both cash and profit. Priya then did some market research and decided to use market segmentation to help decide on promotional methods.

Explain two entrepreneurial qualities that Priya has shown.