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Priya's Bookshop (PB)
Priya has opened Priya's Bookshop (PB) in town R, a town in beautiful countryside visited by many tourists, which the council wants to brand as a 'booktown'. Priya now wants to raise awareness of PB in town R. She did some market research and decided to use market segmentation to help her decide on the promotional methods she could use for her bookshop.
Recommend suitable promotional methods that Priya could use to raise awareness of PB in town R. Justify your recommendation.
9609/21/M/J/22Cambridge International AS & A Level Business 9609 · May/June 2022 · Paper 2 variant 1 · Question 1(d)
Your answer
Suggested time: 17 min