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MX Bikes (MXB)
MXB is a successful public limited company that has been trading for 15 years, making a range of bicycles and is market leader for mountain bikes in country J. To grow the business and improve the sustainability of operations, MXB expanded its product portfolio by launching a range of electric scooters. This is a new and expanding market in country J, targeting the urban youth market.
Analyse one advantage and one disadvantage to MXB of growing by launching a new product range of electric scooters.
9609/22/M/J/23Cambridge International AS & A Level Business 9609 · May/June 2023 · Paper 2 variant 2 · Question 2(c)
Your answer
Suggested time: 12 min