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9609/11/M/J/22 · question 1 of 2 in this topic

Question 5

5(a)8 marks

Analyse the benefits to a business of focusing on the 4Cs when planning to increase its market share.

Your answer

Suggested time: 12 min

5(b)12 marks

Discuss the usefulness of secondary market research to a business planning to launch a new luxury perfume.

Discuss More than one point is wanted. Look at the marks available to judge how many.

Your answer

Suggested time: 18 min

9609/11/M/J/22Cambridge International AS & A Level Business 9609 · May/June 2022 · Paper 1 variant 1 · sit the whole paper