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9609/12/M/J/23 · question 1 of 4 in this topic

Question 6

6(a)8 marks

Analyse two benefits to a business of having a product with a unique selling point (USP).

Your answer

Suggested time: 12 min

6(b)12 marks

'Marketing is the most important factor that will affect the success of a new coffee shop.' Evaluate this view.

Your answer

Suggested time: 18 min

9609/12/M/J/23Cambridge International AS & A Level Business 9609 · May/June 2023 · Paper 1 variant 2 · sit the whole paper